Adoption never arrived in a single quarter. It arrived one team at a time, until starting anywhere else stopped making sense.
1team
2022
One product team, one set of primitives, kept by hand.
14teams
2023
The primitives outgrew their authors and became a system.
160teams
2024
Adoption became the default rather than a decision.
1.2k teams
2025
Every new surface now starts from the same foundation.